Simply Trade
Do you find yourself randomly classifying products… when you are not at work?
Does the reason why you jump out of bed every morning have anything to do with validating your supply chain to insure trade compliance?
Did you sit in your favorite chair with a glass of wine, paging through the latest regulations and thought to yourself, ‘what a great way to spend my free time’?
If any of these apply to you, then you are very likely a ‘trade geek’… that is why we created Simply Trade just for you.
Your hosts, Andy and Lalo have a combined 60+ years in the industry. Covering everything from logistics to technology. There is so much to learn with the ever-evolving world of trade.
We’ve invited some friends over to our podcast to simply ’shoot the ship’ on all things trade. So join us every week as we discuss current and important trade topics with experts in their field who are passionate about helping you succeed!
You’ll never run out of things to learn when it comes to trading goods across international borders.
Let’s get to it!
Do you find yourself randomly classifying products… when you are not at work?
Does the reason why you jump out of bed every morning have anything to do with validating your supply chain to insure trade compliance?
Did you sit in your favorite chair with a glass of wine, paging through the latest regulations and thought to yourself, ‘what a great way to spend my free time’?
If any of these apply to you, then you are very likely a ‘trade geek’… that is why we created Simply Trade just for you.
Your hosts, Andy and Lalo have a combined 60+ years in the industry. Covering everything from logistics to technology. There is so much to learn with the ever-evolving world of trade.
We’ve invited some friends over to our podcast to simply ’shoot the ship’ on all things trade. So join us every week as we discuss current and important trade topics with experts in their field who are passionate about helping you succeed!
You’ll never run out of things to learn when it comes to trading goods across international borders.
Let’s get to it!
Episodes
![[Cindy's Version] Long Live Trade & Friends](https://pbcdn1.podbean.com/imglogo/image-logo/14879952/ST_Cover_2026_300x300.png)
Friday Feb 06, 2026
[Cindy's Version] Long Live Trade & Friends
Friday Feb 06, 2026
Friday Feb 06, 2026
Host: Cindy AllenGuests: Heather Litman & Sandra Langford-CotyShow: Simply Trade – Cindy’s VersionPublished: February 6, 2026Length: ~13 minutesPresented by: Global Training Center
Long Live: Celebrating Trade Wins with Your Industry Crew
Cindy Allen, CEO of TradeForce Multiplier, delivers this week’s rapid-fire trade update through the lens of Taylor Swift’s “Long Live”—a song about shared victories and the bonds that make them possible. From congressional pushback on exclusions to critical minerals zones and a surprising U.S.-China thaw, Cindy breaks down what happened and what’s next.
What You’ll Learn in This Episode:
Express Carrier Bill faces pushbackPeter Navarro publicly opposes the bill for simplified clearance parity with USPS, calling de minimis a zombie issue that “won’t die.”
Congress demands exclusion transparencySenator Wyden’s letter calls the Section 232 exclusion process secretive and confusing—good news that Congress may step in for importers/exporters.
USMCA hearing next weekSenate Finance Committee will hear from pro-trade voices and domestic industry reps—watch for outcomes that could impact the agreement.
EU moves fast on U.S. trade dealEU Parliament takes up negotiations internally to beat deadlines and avoid tariff retaliation seen with other countries.
HTS updates publishedInternational Trade Commission released food/pharma changes effective February 1—check if you’re impacted via the International Trade Administration.
Critical minerals preferential zoneAdministration (led by VP JD Vance) exploring enforceable price floors at every production stage—no details yet.
India IEPA tariff reductions pendingRumored drop from 50% total to 18%, but no Federal Register notice or CSMS message yet—stay tuned for implementation guidance.
U.S.-China relations thaw?Administration calls recent talks “extremely good,” signaling stability for China importers after a year of mixed signals.
Why “Long Live”?Cindy ties the week’s developments to “Long Live,” focusing on celebrating successes with friends—especially critical now when industry networks help navigate chaos. Conferences and associations aren’t just for learning; they’re where you build the relationships that get you through volatile times.
Key Takeaways:
Momentum is building for more congressional oversight on exclusion processes—positive for transparency.
Check HTS food/pharma updates immediately if affected; they’re already live.
Critical minerals zone and India tariff details will drop soon—track Federal Register and CSMS closely.
U.S.-China tone shift could mean stability, but verify with primary sources before adjusting strategy.
Build your trade network now—when rules change monthly, friends in the industry are your real compliance superpower.
Presented by: Global Training Center
Listen & Subscribe
Simply Trade main page: https://simplytrade.podbean.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/simply-trade/id1640329690
Spotify: https://open.spotify.com/show/09m199JO6fuNumbcrHTkGq
Amazon Music: https://music.amazon.com/podcasts/8de7d7fa-38e0-41b2-bad3-b8a3c5dc4cda/simply-trade
Connect with Simply Trade
Podcast page: https://www.globaltrainingcenter.com/simply-trade-podcast
LinkedIn: https://www.linkedin.com/showcase/simply-trade-podcast
YouTube: https://www.youtube.com/@SimplyTradePod
Join the Trade Geeks Community
Trade Geeks (by Global Training Center): https://globaltrainingcenter.com/trade-geeks/
![[TIPS] Automation, Accuracy & the Future of Import/Export Filing](https://pbcdn1.podbean.com/imglogo/image-logo/14879952/ST_Cover_2026_300x300.png)
Tuesday Feb 03, 2026
[TIPS] Automation, Accuracy & the Future of Import/Export Filing
Tuesday Feb 03, 2026
Tuesday Feb 03, 2026
Hosts
Renee Chiuchiarelli & Julie Parks
Episode Summary
In this episode of Simply Trade Tips, Renee and Julie dive deeper into the intersection of trade and technology, focusing on how automation is reshaping import and export filing. From data ingestion and rules-based validation to AI-powered audit trails and workflow automation, they unpack where technology adds value—and where human judgment is still essential.
This conversation makes one thing clear: automation isn’t about replacing trade professionals—it’s about eliminating rework, improving accuracy, and exposing bad data faster. Renee and Julie also explore how governments are leveraging AI and machine learning at scale, raising the stakes for importers and exporters to modernize their compliance processes.
Key Topics Covered
Why most filing errors come from disconnected systems, not bad intent
Where automation shows up in customs declarations:
Data ingestion from ERP, supplier, and logistics systems
Rules-based validation (HS, origin, value checks)
AI-driven document digitization and data extraction
Different automation models in trade:
Customs filing platforms
Global Trade Management (GTM) systems
Broker-provided technology and hybrid outsource models
APIs vs. EDI and the evolution of data exchange
The role of AI and machine learning in:
Pattern recognition
Risk detection
Audit readiness and version control
How governments are using advanced technology to:
Screen transactions in real time
Apply compliance more consistently across ports
Why automation accelerates good decisions—but exposes bad master data even faster
Key Takeaways
Automation improves consistency and speed, but does not replace regulatory judgment
Clean master data remains critical—technology can’t fix broken inputs
Leveraging broker technology can be a smart option for companies with limited budgets
Importers and exporters must modernize to keep pace with government enforcement tools
AI should be viewed as a strategic ally, not a threat, in trade compliance
This Week’s FIO (Figure It Out)
Pick one area of your trade process—classification, filing, auditing, FTAs, or document management—and kick the tires on automation.
Request a demo
Explore how AI could reduce rework
Evaluate whether broker, GTM, or hybrid models make sense for your organization
The goal isn’t perfection—it’s understanding what’s possible.
Join the Conversation
Head over to the Trade Geeks Community and tell us:
What area of automation are you exploring?
What surprised you most about today’s discussion?
Credits
Hosts:Renee ChiuchiarelliJulie Parks
Producer:Lalo Solorzano
Subscribe & Follow
New Simply Trade Tips episodes drop every Tuesday.
Presented by:Global Training Center — education, consulting, workshops & compliance resources for trade professionals.
Connect With Us
Simply Trade Podcast on LinkedIn
Global Training Center on LinkedIn
YouTube
Spotify
Apple Podcasts
Trade Geeks Community
💬 Don’t forget to rate, review & share with your fellow trade geeks!
Want to Be on the Show or Have Topic Suggestions?
📧 SimplyTrade@GlobalTrainingCenter.com🐦 Twitter/X: @SimplyTradePod

Monday Feb 02, 2026
Monday Feb 02, 2026
Host: Annik SobingGuests: Elisabeth Sherrell, Alicia Bryant, Kelsey MoraskiPublished: February 2026Length: ~30 minutesPresented by: Global Training Center
Partnership with ICPA
ICPA Compliance Corazón: Community, Careers, and a Fiesta of Global Trade
In this special Simply Trade Roundup, Annik sits down with ICPA’s new executive director, Elisabeth Sherrell, and board members Alicia Bryant and Kelsey Moraski to talk about what makes ICPA such a unique home for trade compliance professionals—and what to expect at the 2026 ICPA Annual Conference, “Compliance Corazón: Fiesta of Global Trade,” in San Antonio. From career-defining connections to real-world problem solving over breakfast, this episode shines a light on the people, purpose, and heart behind ICPA.
What You’ll Learn in This Episode
Who’s who at ICPA now
Meet new executive director Elisabeth Sherrell and board members Alicia Bryant (Edgewell Personal Care) and Kelsey Moraski (global trade, supply chain, and risk).
Why each of them joined the ICPA board and how they see the mission evolving.
Why ICPA matters for your career
How attending ICPA conferences helped Alicia earn her customs broker license and expand her role into broker auditing, FTAs, and classification.
Why Kelsey calls ICPA one of the few places where people truly understand the real risk and gray areas compliance professionals live in every day.
Inside the 2026 ICPA Annual Conference – San Antonio
Dates: March 1–4, 2026 at the Grand Hyatt San Antonio on the River Walk.
Theme: “Compliance Corazón – Fiesta of Global Trade” with a strong focus on community, culture, and practical problem solving.
Content highlights: deep dives on Canada (including CARM and current China‑related developments), regional customs updates (e.g., Latin America sessions led by experts like Brenda Cordova), technology and AI in trade compliance, and navigating today’s “most exciting and challenging” era for trade.
Registration is still open, but the hotel is smaller and spots are filling fast, with many attendees registering in the last 45 days. Virtual attendance remains an option for those who cannot travel.
Culture, community, and the “Voices of Compliance”
How ICPA grew from an idea shared by Elisabeth’s mom and co‑founder Linda into a global community where people show up for each other—professionally and personally.
Plans to honor Elisabeth’s mother in San Antonio with a memorial moment and a new Voices of Compliance performance: a rewritten “Deep in the Heart of Texas” celebrating tariffs and trade (yes, with audience clapping).
Stories of members supporting each other through life events and why “compliance with heart” isn’t just a tagline.
Problem solving in person
Why the real magic of ICPA happens in the hallways and at breakfast tables: people bring real problems, not just citations, and work through them together.
Kelsey’s Alex Honnold analogy: compliance pros as the climbers who truly understand the risk, and ICPA as the rare room where everyone “speaks the same language.”
Building the next generation of trade professionals
How ICPA is actively bringing students and early‑career professionals into the fold, including full conference scholarships (like for student Jake Boggs, who left with multiple job offers).
Elisabeth’s 20‑year vision: seeing “trade compliance professional” standing alongside firefighter and nurse on career day—and why she wants to introduce more young people to this path.
Hot topics Alicia and Kelsey are watching at ICPA
Technology and AI: why you can’t just “slap tech” on broken processes—garbage in, garbage out—and how companies are really rolling out tools in compliance.
Volatility and gray areas: how different companies are interpreting risk, handling USMCA changes, and navigating fast‑moving geopolitical shifts, especially in Canada and beyond.
ICPA Conference Details
2026 ICPA Annual Conference – Compliance Corazón: Fiesta of Global Trade
Dates: March 1–4, 2026
Location: Grand Hyatt San Antonio, River Walk
Format: In‑person with virtual option
Focus: Practical sessions, regional experts, technology, risk, and a strong emphasis on networking, mentorship, and community.
ICPA Europe Conference
Location: Dresden Germany, April 8-10, Hilton
CreditsHost: Annik SobingGuests: Elisabeth Sherrell, Alicia Bryant, Kelsey MoraskiProducer: Lalo Solorzano
Subscribe & FollowNew Roundup episodes every week. Presented by: Global Training Center — providing education, consulting, workshops, and compliance resources for trade professionals.
👉 www.GlobalTrainingCenter.com
Connect with us: Simply Trade Podcast on LinkedIn | Global Training Center on LinkedIn | YouTube | Spotify | Apple Podcasts | Trade Geeks Community
Questions about ICPA or the conference? Reach out to ICPA leadership or message us and we’ll connect you.
![[Cindy's Version] Exile feat.The United States](https://pbcdn1.podbean.com/imglogo/image-logo/14879952/ST_Cover_2026_300x300.png)
Friday Jan 30, 2026
[Cindy's Version] Exile feat.The United States
Friday Jan 30, 2026
Friday Jan 30, 2026
Host: Cindy AllenShow: Simply Trade – Cindy’s VersionPublished: January 30, 2026Length: ~13 minutesPresented by: Global Training Center
Exile: Is the U.S. Being Traded Around?
In this week’s Cindy’s Version, Cindy Allen, CEO of TradeForce Multiplier, unpacks one of the busiest weeks we’ve seen in international trade—and frames it all through the lens of Taylor Swift’s song “Exile.” From fresh tariff threats to shifting alliances and possible government shutdowns, Cindy explains why it’s starting to feel like the United States is watching global trade move on without us.
What You’ll Learn in This Episode:
New U.S. tariff threats tied to Cuban oil
Announcement of tariffs on countries that sell or buy oil from Cuba and why this may largely hit usual suspects like Venezuela and Russia.
Trade partners going “around” the U.S.
How the UK’s outreach to China and Canada’s new deal with China signal a trend of countries pursuing their own economic interests directly with Beijing.
Canada under pressure—again
Trump’s 100% tariff threat on Canadian goods over the China deal and the newer threat to decertify Canadian-made jets until Gulfstream aircraft are certified in Canada—and why both moves raise legal and practical questions.
Shifting tariff landscapes
Guatemala and El Salvador trade deals and expected rate ranges.
Possible hike back to 25% on South Korean goods if their trade deal isn’t approved.
Potential rollback of the 25% tariff on India tied to Russian oil purchases.
232 duties and a big valuation court fight
Why CBP centers are informally pushing an “all-in” cost model (materials, labor, manufacturing) for steel, aluminum, and now copper derivatives—and how that conflicts with the 232 declaration language.
The new Court of International Trade case challenging that interpretation and what it could mean for importers paying 232 on components.
Why many companies are considering filing protests now to preserve their rights pending the outcome—and why you need to talk to your own counsel.
ACE refunds are coming—ready or not
Electronic refunds are set to go live February 6.
What importers need to do with their brokers and 4811 setup, and why brokers must confirm their own information is on file in ACE.
The big question: what happens to refunds if the setup is incomplete?
EU deal on pause
Why the EU is putting its U.S. deal “on hold” and how that could trigger a return to higher tariffs if the U.S. responds like it has with South Korea.
Hill updates: express couriers and DHS funding
A new bill proposal for simplified declarations on express shipments under 600 dollars, and what it could mean if you use or compete with express couriers.
The looming DHS/CBP funding issue, the likelihood of a shutdown, and what a shutdown typically means for cargo processing versus outreach and meetings.
Why “Exile”?Cindy connects the week’s news to “Exile,” focusing on the line, “You were my town, now I’m in exile seeing you out.” She explores how U.S. policy is driven by a belief that the country has been taken advantage of and needs to re-shore manufacturing and secure critical sectors, while much of the world sees it as a pullback from free trade and trade facilitation that once underpinned global stability.
By contrasting these two perspectives—like the two voices in the song—Cindy argues the U.S. risks finding itself “in exile” as trade partners build new frameworks around us, and warns that we’ve “seen this film before” in history with outcomes that weren’t ideal.
Key Takeaways:
Expect more volatility in tariffs and trade relationships as the U.S. pushes assertive trade tools and partners seek alternative paths.
Importers dealing with 232 duties on steel, aluminum, and copper inputs should closely watch the new court case and coordinate with counsel on protest strategy.
ACE electronic refunds are an opportunity and a risk—data and 4811 setups must be right to avoid missing money you’re owed.
Even in a shutdown, cargo should keep moving, but engagement with CBP and DHS will be limited.
Strategically, the U.S. may be drifting into a kind of trade “exile”—and it’s critical for companies to understand both the domestic narrative and how the rest of the world is reacting.
--------
Presented by: Global Training Center
Listen & Subscribe
Simply Trade main page: https://simplytrade.podbean.com
Apple Podcasts: https://podcasts.apple.com/us/podcast/simply-trade/id1640329690
Spotify: https://open.spotify.com/show/09m199JO6fuNumbcrHTkGq
Amazon Music: https://music.amazon.com/podcasts/8de7d7fa-38e0-41b2-bad3-b8a3c5dc4cda/simply-trade
Connect with Simply Trade
Podcast page: https://www.globaltrainingcenter.com/simply-trade-podcast
LinkedIn: https://www.linkedin.com/showcase/simply-trade-podcast
YouTube: https://www.youtube.com/@SimplyTradePod
Join the Trade Geeks Community
Trade Geeks (by Global Training Center): https://globaltrainingcenter.com/trade-geeks/

Thursday Jan 29, 2026
Unlocking Trade Documents: How DocUnlock Uses AI to Tackle Compliance Chaos
Thursday Jan 29, 2026
Thursday Jan 29, 2026
Hosts:
Andy Shiles
Lalo Solorzano
Guest(s):
Jack Moberger, Co-Founder, DocUnlock
Ned Cartmell, Co-Founder, DocUnlock
Sepehr Fakour, Co-Founder, DocUnlock
Published: January 2026Length: ~40 minutesPresented by: Global Training Center
Episode Summary
In this episode of Simply Trade, Andy and Lalo sit down with the founders of DocUnlock to explore one of the most painful realities in global trade: document chaos.
From commercial invoices and packing lists to certificates, statements, and agency-specific requirements, trade compliance still lives in PDFs, emails, spreadsheets, and inboxes. Jack, Ned, and Sepehr break down how DocUnlock is using AI to extract, structure, validate, and operationalize trade documents — turning static paperwork into usable compliance data.
The conversation dives into real-world brokerage and importer pain points, why “document accuracy” is no longer enough, and how automation is shifting expectations across customs, PGAs, and supply chain partners. This episode is a must-listen for anyone dealing with high-volume imports, broker workflows, or compliance teams stretched thin.
Key Takeaways
Trade compliance is still dominated by unstructured documents — and that’s the bottleneck.
AI can extract and normalize data without replacing trade expertise.
Document automation reduces risk, speeds releases, and improves audit readiness.
Brokers and importers benefit differently — but both win when documents are usable data.
The future of compliance isn’t fewer documents — it’s smarter ones.
What DocUnlock Is Solving
Commercial invoices & packing lists
Certificates & trade declarations
Broker-importer document handoffs
Audit readiness & data traceability
Scaling compliance without scaling headcount
Resources & Mentions
DocUnlock – AI-powered trade document automation👉 https://www.docunlock.com
Jack Moberger, Co-Founder, DocUnlock👉 https://www.linkedin.com/in/jmoberger/
Ned Cartmell, Co-Founder, DocUnlock👉 https://www.linkedin.com/in/ned-cartmell-91179711/
Sepehr Fakour, Co-Founder, DocUnlock👉 https://www.linkedin.com/in/sepehr-f/
Global Training Center – Trade & compliance education👉 https://www.globaltrainingcenter.com/
Credits
Hosts:
Andy Shiles – https://www.linkedin.com/in/andyshiles/
Lalo Solorzano – https://www.linkedin.com/in/lalo-solorzano/
Guests:
Jack Moberger (DocUnlock) – https://www.linkedin.com/in/jmoberger/
Ned Cartmell (DocUnlock) – https://www.linkedin.com/in/ned-cartmell-91179711/
Sepehr Fakour (DocUnlock) – https://www.linkedin.com/in/sepehr-f/
Produced by:
Global Training Center – https://www.globaltrainingcenter.com/
📢 Subscribe & Follow
Stay connected with the Simply Trade community:
Global Training Center on LinkedIn👉 https://www.linkedin.com/company/global-training-center?utm_source=SimplyTradePodcast
Simply Trade on YouTube👉 https://www.youtube.com/@simplytradepod?utm_source=SimplyTradePodcast
Simply Trade on Spotify👉 https://open.spotify.com/show/09m199JO6fuNumbcrHTkGq?utm_source=SimplyTradePodcast
Simply Trade on Apple Podcasts👉 https://podcasts.apple.com/us/podcast/simply-trade/id1640329690?utm_source=SimplyTradePodcast
Trade Geeks Community👉 https://globaltrainingcenter.com/portal/?utm_source=SimplyTradePodcast
![[TIPS] Trade & Tech Series: Using Technology to Unlock Duty Mitigators](https://pbcdn1.podbean.com/imglogo/image-logo/14879952/ST_Cover_2026_300x300.png)
Wednesday Jan 28, 2026
[TIPS] Trade & Tech Series: Using Technology to Unlock Duty Mitigators
Wednesday Jan 28, 2026
Wednesday Jan 28, 2026
Episode Title: Trade & Tech Series: Using Technology to Unlock Duty MitigatorsHosts: Renee Chiuchiarelli & Julie Parks (Hammer & Heels)Published Date: January 27, 2026Episode Length: ~11 minutesSeries: Trade & Tech
🔍 Episode Summary
In this episode of Simply Trade Tips, Renee and Julie dive into duty mitigators and how technology is transforming the way trade professionals manage voluntary customs programs. From drawback and foreign trade zones to Chapter 98 provisions and free trade agreements, the conversation focuses on how tech-enabled subprocesses can reduce risk, improve compliance, and make mitigator programs operationally feasible.
The key takeaway? Mitigators aren’t just about duty savings — they’re about building smart, data-driven compliance strategies that align labor, systems, and business objectives.
📌 Key Topics Covered
What duty mitigators really are — and why they’re often misunderstood
The role of voluntary programs in customs compliance
How technology supports complex mitigators like:
Drawback programs
Foreign Trade Zones (FTZs)
Chapter 98 provisions (including TIBs and returns)
Free Trade Agreements (FTAs)
First Sale for Export
Why accurate HTS classification is a mitigator in itself
How tech helps create stronger business cases for mitigator programs
In-house vs. outsourced compliance — and why tech matters in both
💡 Key Takeaways
Mitigators require structured subprocesses — technology makes them scalable
Tech connects core business systems so import and export data work together
Good data in = good data out (and bad data creates risk fast)
Mitigators shouldn’t be dismissed due to overhead — tech changes the math
Asking vendors how they leverage technology can impact pricing and value
🛠️ This Week’s FIO (Figure It Out)
Pick one mitigator and analyze it using your own data.
Review your ACE data or internal trade data
Identify one potential mitigator (drawback, FTZ, TIB, FTA, etc.)
Determine if your import and export activity supports it
Assess whether technology could make it viable and compliant
Remember: not all mitigators apply to all duties — understanding eligibility is key.
🌐 Join the Conversation
Be part of the discussion inside the Trade Geeks Community and let us know how your FIO analysis goes. We’ll be sharing episodes, insights, and real-world trade conversations there.
👉 Trade Geeks Community: https://globaltrainingcenter.com/portal/
🎤 Credits
Hosts:
Renee Chiuchiarelli
Julie Parks
Producer:
Lalo Solorzano
🎧 Subscribe & Follow
New Simply Trade Tips episodes every Tuesday.
Presented by:Global Training Center — education, consulting, workshops & compliance resources for trade professionals.
Connect With Us
Simply Trade Podcast on LinkedIn
Global Training Center on LinkedIn
YouTube
Spotify
Apple Podcasts
Trade Geeks Community
💬 Don’t forget to rate, review & share with your fellow trade geeks!
💡 Want to Be on the Show or Have Topic Suggestions?
📧 Email us at SimplyTrade@GlobalTrainingCenter.com🐦 Follow us on X (Twitter): @SimplyTradePod

Monday Jan 26, 2026
Monday Jan 26, 2026
Host: Annik SobingGuest: Jordan WelkePublished: January 26, 2026Length: ~30 minutesPresented by: Global Training Center
ACE Up Your Trade Game: Modernizing Family Logistics
This week on Simply Trade, host Annik Sobing chats with Jordan Welke, next-generation leader of Welke Customs Brokers & International Freight Forwarders, about evolving a family-owned logistics firm in a changing trade landscape. From rented desks symbolizing rapid 2025 growth to blending old-school service with cutting-edge tech, Jordan shares how Welke transformed challenges into expansion. Whether you're scaling a brokerage, managing hybrid teams, or navigating tariffs, this episode reveals strategies for staying nimble, compliant, and people-focused amid industry shifts.
What You’ll Learn in This Episode:
Origins of Welke: Founded in 1985 from a basement brokerage to North America's magazine specialist
2025 breakout: Two new U.S. offices, 10 hires, NV OCC licensing for freight forwarding
Hybrid culture: Three office days, flying teams for unity despite remote options
Tech-service blend: Automating data entry to free staff for concierge client care
Growth drivers: Capturing clients from acquired competitors, handling supply chain chaos
Branding edge: Fun website vibes (shipping container dreams) driving inbound leads
Leadership scaling: Empower divisional managers while communicating 5-year vision company-wide
Adapting to pitfalls: Nimble mindset, owning mistakes, constant education like CVSA exams
Future-proofing: Compliance tech, agency feeds, and hiring hustlers for U.S. sales
Tips for Getting Started:
Honor roots: Pair personalized service with AI for mundane tasks—keep humans on exceptions.
Build online presence: SEO-optimize with personality to stand out in searches.
Scale smart: Hire/promote leaders per office, share vision to preserve "mom-and-pop" feel.
Stay adaptable: Embrace failure as learning; invest in team training amid tariffs/strikes.
Respond fast: Answer crisis calls instantly—turn disruptions into loyalty wins.
Key Takeaways:Welke proves family businesses thrive by modernizing without losing heart—40 profitable years into 2026 growth. Tech enhances, doesn't replace, expert people in complex trade. Nimbleness, culture, and quick service capture market share as boomers retire and chaos rises. Data-driven branding and automation build credibility for enterprise plays.
Resources & Mentions:
Jordan Welke: Connect on LinkedIn (search Welke Customs Brokers)
Welke Customs Brokers: www.welke.com — Customs brokerage, freight forwarding, 3PL across North America
Hiring: U.S. freight/customs sales roles open—DM Jordan for culture-fit hustlers
Industry context: Tariffs, CARM, supply disruptions boosting demand for agile partners
CreditsHost: Annik SobingGuest: Jordan Welk
Producer: Annik Sobing
Subscribe & FollowNew episodes weekly! Presented by: Global Training Center👉 www.GlobalTrainingCenter.com
Connect:Simply Trade Podcast LinkedInGlobal Training Center LinkedInYouTubeSpotifyApple PodcastsTrade Geeks Community
Rate, review, share with your trade geeks!📩 SimplyTrade@GlobalTrainingCenter.com@SimplyTradePod
![[Cindy's Version] The Moment the World Knew: U.S. Trade Loses Its Pull](https://pbcdn1.podbean.com/imglogo/image-logo/14879952/ST_Cover_2026_300x300.png)
Friday Jan 23, 2026
[Cindy's Version] The Moment the World Knew: U.S. Trade Loses Its Pull
Friday Jan 23, 2026
Friday Jan 23, 2026
Host: Cindy AllenPublished: Friday, January 23, 2026Segment: Simply Trade – Cindy’s Version (song: “The Moment I Knew”)
In this episode of Simply Trade – Cindy’s Version, Cindy Allen uses Taylor Swift’s “The Moment I Knew” to frame a sobering realization: the rest of the world is increasingly moving on with trade—without the United States at the center. She opens with concrete developments, including Canada and China finalizing a trade agreement as China becomes Canada’s number one trade partner, and a large EU delegation touring Asia (China, Vietnam, and others) to explore a broad EU–Asia trade bloc arrangement.
On the policy front, Cindy notes the administration has walked back its threat to impose tariffs on NATO countries that opposed a U.S. move to “buy” Greenland, easing immediate sovereignty‑driven tension. But legislative activity is heating up: Senator Cassidy’s customs bill, a proposed import licensing regime (including possible restrictions on non‑resident importers) that could morph from “trusted trader” incentives into a broad tariff scheme, and a new proposal to apply a 20% flat rate on express courier imports, mirroring the postal model and positioned as a de minimis replacement. She explains how the elimination of de minimis has already hit express integrators hard—FedEx alone reported a one‑billion‑dollar “headwind,” with average de minimis values around 25 dollars now requiring full entries on vast volumes of low‑value packages.
Cindy also touches on potential one‑year extensions of AGOA and the Haiti Help Act, still being tracked through budget legislation, and confirms the IEPA Supreme Court decision did not appear before the Court went out of session, pushing any announcement into mid‑to‑late February at the earliest. She warns that the longer the delay, the more likely a significantly drawn‑out process for any eventual tariff relief, even if importers prevail. Meanwhile, CBP continues ramping up 28s and enforcement on steel and aluminum 232s, with early, non‑binding indications from the Base Metals Center that raise new questions about how to back out raw material costs and properly calculate dutiable value—prompting AAEI to form a working group to engage CBP.
The emotional core of the episode comes from Davos, where Cindy sees “the moment” the global system recognized a fundamental break: the U.S. arrived with a strong America‑First message that was audibly booed by attendees, while other leaders—especially Canada’s prime minister—signaled a deep sense of betrayal and a hard pivot toward building trade agreements around, rather than through, Washington. For Cindy, this is the moment the world “knew” the old gravitational pull of U.S. trade leadership may not return even after this administration or the next election cycle: global trade volumes and cooperation remain strong, but the center of gravity is shifting as partners organize new paths forward.
What You’ll Learn in This Episode
Key new developments: Canada–China agreement, EU–Asia trade bloc talks, and the rollback of threatened NATO tariffs over Greenland.
How proposed U.S. import licensing, non‑resident importer limits, and a 20% courier flat rate could reshape tariff burdens and de minimis workarounds.
Why express couriers have been hit so hard by de minimis elimination, and what a flat‑rate model might change.
The latest on IEPA Supreme Court timing, 232 steel/aluminum enforcement, and AAEI’s efforts to clarify valuation expectations.
Why Davos 2026 may mark the “moment the world knew” U.S. trade leadership has fundamentally changed—and what that means for future agreements.
Key Takeaways
Traditional allies are actively deepening trade with China and Asia, signaling a more multipolar trade system.
U.S. legislative proposals could push more cost and complexity onto importers and express carriers, even as they seek new facilitation models.
IEPA relief, if it comes, will likely be slow and process‑heavy; companies should not bank on quick cash refunds.
Global forums like Davos are now openly questioning U.S. reliability as a trade partner, accelerating moves to diversify away from U.S. gravity.
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Presented by: Global Training Center
Listen & Subscribe
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Connect with Simply Trade
Podcast page: https://www.globaltrainingcenter.com/simply-trade-podcast
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Join the Trade Geeks Community
Trade Geeks (by Global Training Center): https://globaltrainingcenter.com/trade-geeks/

Thursday Jan 22, 2026
Thursday Jan 22, 2026
Hosts
Lalo SolorzanoAndy Shiles
Guests
Brenda Cordova, Partner, Córdoba Law Group (Mexico)Francisco De La Cruz, Partner, Córdoba Law Group (Mexico)Of Counsel to Braumiller Law Group (U.S.)
Published
January 22, 2026
Length
Approx. 50 minutes
Presented by
Global Training Center
Episode Summary
Mexico quietly flipped the switch on a major tariff regime change — and unlike past proposals, this one actually took effect on January 1. In this episode, Lalo and Andy are joined by Brenda and Francisco Cordova of Córdoba Law Group in Mexico to break down what’s happening, why it matters now, and how U.S. companies could be caught off guard if they’re not paying attention.
From new Mexican import tariffs ranging as high as 50%, to exemptions tied to free trade agreements, to the real-world impact on supply chains and pricing models, this conversation brings much-needed clarity to a fast-moving issue that many companies are only now discovering — after the law is already live.
If your business touches Mexico in any way, this is a must-listen.
Key Topics Covered
Mexico’s new tariff law effective January 1 — no prórroga, no delay
Why this change surprised even seasoned trade professionals
Tariff ranges reportedly spanning 15% to 50% across hundreds of tariff lines
How free trade agreements factor into exemptions — and where they don’t
What this means for companies relying on USMCA
Why Mexico trade policy is now one of the hottest conference topics in the industry
Practical considerations for importers, exporters, and compliance teams
Why This Episode Matters
Many companies assume Mexico policy changes follow long consultation periods or last-minute extensions. This time, that assumption was wrong.
Brenda and Francisco explain what changed, why it changed, and what companies should be doing right now — before costs, compliance issues, or operational disruptions escalate.
Credits
Hosts: Lalo Solorzano & Andy ShilesGuests: Brenda Cordova & Francisco CordovaProduction: Simply Trade Podcast TeamPresented by: Global Training Center
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![[TIPS] Products, Entities, and Trade Data Automation](https://pbcdn1.podbean.com/imglogo/image-logo/14879952/ST_Cover_2026_300x300.png)
Tuesday Jan 20, 2026
[TIPS] Products, Entities, and Trade Data Automation
Tuesday Jan 20, 2026
Tuesday Jan 20, 2026
Hosts:Renee ChiuchiarelliJulie Parks
Series: Trade & TechnologyEpisode: Tech Series – Episode 2aFormat: Simply Trade Tips (Hammer & Heels)Length: ~10 minutesPresented by: Global Training Center
Episode Summary
In this episode of Simply Trade Tips, Renee Chiuchiarelli and Julie Parks zoom out to look at the big picture of trade technology, focusing on two foundational elements: products and entities.
As companies face increasing scrutiny, data volume, and regulatory complexity, this conversation explores how trade technology can manage, automate, and store trade-critical data upstream—long before a “screaming shipment” hits the dock.
This episode builds on the Tech Series by explaining how trade professionals can move away from transaction-level firefighting and toward scalable, reusable, and compliant trade data frameworks.
Key Topics Covered
🧩 Products & Trade Data
Renee and Julie discuss how technology supports the sub-processes behind product-related trade decisions, including:
Trade numbering (HS, Schedule B, ECCN, USML, CCCN)
Partner Government Agency (PGA) requirements
Country of origin determination (especially critical in today’s tariff environment)
Transaction value and valuation sub-processes
Managing product attributes once so they can be reused across all transactions
The key takeaway:👉 Trade data should live with the product — not be recreated for every shipment.
🏢 Entities & Trade Compliance
The conversation then shifts to entities and how technology can manage trade-related data that isn’t tied to a single order but affects every transaction:
Restricted party screening (and why re-screening matters)
Sanctions and due diligence
Supply chain mapping and forced labor compliance
Ownership, related-party indicators, and M&A activity
Using technology to support CBP enforcement trends and data analytics
The message is clear:👉 Entity-level data is foundational to modern trade compliance and enforcement readiness.
Why This Matters
Julie and Renee emphasize that technology isn’t about replacing trade professionals — it’s about:
Handling high data volumes efficiently
Reducing manual, repetitive work
Freeing up time for strategic trade decisions
Creating a single source of truth for product and entity trade data
When trade answers are attached at the product and entity level, they flow automatically into every import and export transaction — improving consistency, compliance, and confidence.
🧠 FIO (Figure It Out) – This Week’s Action Item
Take time this week to:
Identify your biggest product or entity data challenges
Ask where trade answers (classification, origin, valuation, screening) currently live
Evaluate how well those answers are married to your product or entity data
Think about how that data could be reused — not re-created — across transactions
Then, bring your insights to the Trade Geeks Community and share what you’re discovering.
👉 Join the conversation here:Trade Geeks Community
🎧 Listen & Subscribe
Catch this episode on your favorite platform:
YouTube
Spotify
Apple Podcasts
📅 New Simply Trade Tips episodes drop every Tuesday.
Credits
Hosts:Renee ChiuchiarelliJulie Parks
Producer:Lalo Solorzano
Presented by:Global Training Center — providing education, consulting, workshops, and compliance resources for trade professionals👉 https://www.globaltrainingcenter.com/?utm_source=SimplyTradePodcast

Why Simply Trade
We have been in the business of educating companies and trade professionals in all things trade since 1991. In that time we have helped thousands with meet their trade compliance challenges face on.
Because trade changes almost daily and not all topics could be covered in a full day of training, we created the Simply Trade podcast to continue to educate and inform the trade community about current changes, new information, or just about anything trade related.
We would like your feedback on what we are doing right or wrong to make the show better. Also, if you, or someone you know, would like to be a guest on the show, or would like to sponsor the show, or just want to suggest a topic for us to cover on the show, please reach out to us via email at SimplyTrade@GlobalTrainingCenter.com or via Twitter @SimplyTradePod.
We hope you enjoy the show and do not hesitate to reach out to us.




